Alejandra Rincón, Ph.D. currently serves as Vice-president of Scholarships and Programs for the Hispanic Scholarship Fund (HSF). In this capacity, Dr. Rincón oversees HSF’s scholarship giving which surpasses $30M per year as well as outreach efforts to inform the Latino community about their college opportunities and a number of programs geared towards the recruitment, retention and graduation of Latino studentsfrom institutions of higher education. She has been with the fund for over seven years and is passionate about its mission to put a college degree in every Latino household.
Previous to this position, she was the Director of Multicultural Affairs at Prairie View A&M University, a Historically Black College and University in the Houston area. Before that, she worked with two of Texas largest school districts. In that capacity was instrumental in the passage of the first state law which allowed undocumented high school graduates to attend college at in-state tuition rates. Currently fifteen states have such legislation providing greater access to these students.
In 2009, her advocacy on behalf of immigrant students was recognized in a feature article in People en Español, one of the most widely distributed Spanish language magazines in the world. She is also the 2006 recipient of the Human Relations Award of the National Association of College Admissions Counseling. The award celebrates her dedication to making postsecondary education opportunities available to historically underrepresented students. She received her doctorate in educational administration from the University of Texas at Austin.