** Please click the image for the event Social Media Tool Kit **
The College Camp Series will feature bilingual workshops and panels led by college representatives, community leaders, and business professionals for middle school students, high school students, and their parents.
The day-long event will provide participants with the tools and information needed to navigate their own path to a higher education. Workshops will conclude with an Opportunity Drawing for HSF gift bags, a $100 Wells Fargo prepaid card, and an iPad mini!
MyHSF College Expo
*Please Note that parking is located at PGP and the event is being held at SIPA, shown as red arrows on the map*
Senior Vice President of Scholarships and Programs
Hispanic Scholarship Fund
Norma Vega currently serves as the Senior Vice President for Scholarships and Programs at the Hispanic Scholarship Fund in Los Angeles and Executive Director of the Hispanic Scholarship Fund Institute (HSFI) in Washington, DC. She oversees all operations and management of scholarship processing, implementation of outreach, scholar support services, and leadership development and federal grants/STEM programs (HSFI).
Prior to joining HSF, Norma worked in Washington, DC as a Senior Advocacy Consultant at the Ibarra Strategy Group – a government and public affairs firm where she handled intergovernmental support, external communications, Latino outreach, and political affairs.
Before moving to DC, Norma served as Executive Director of the Office of the Census 2010 in the Office of Los Angeles Mayor Antonio Villaraigosa. In this capacity, she developed a citywide educational and community outreach campaign that resulted in the highest mail participation rate of any other comparable city and thus ensured that California did not lose a congressional seat, as originally predicted. Previously, she worked in the Mayor’s office as Area Director, serving as liaison to the community, civic groups, and city departments.
Ms. Vega began her career at the Mexican American Legal Defense and Educational Fund (MALDEF) as a paralegal. Later as the Belmont Parent School Partnership Director, she organized parents to ensure the construction of the Ed Roybal Learning Center and the Vista Hermosa Park (the first new public park to have been built in downtown LA, since 1895). She then served as a national trainer where she partnered with parent groups, teachers, school district administrators, and community stakeholders to implement effective parent engagement strategies. At the same time, she worked with parents locally to develop and execute a successful grass-roots legal campaign and organized a coalition of community stakeholders. This resulted in the savings of $95 million and the construction of the three schools at the former Ambassador Hotel site – the Robert F. Kennedy Community Schools.
Norma is a passionate and motivated community leader who has dedicated her career to advocating and organizing for social justice issues and enhancing the quality of life for under-served communities. She was recently appointed to serve on the inaugural board of trustees of the American Latino Heritage Fund – a fund of the National Park Foundation established by U. S. Secretary of the Interior Ken Salazar. She also serves on the board for the Boyle Heights Arts Conservatory and supports several non-profits and advocacy campaigns. She was awarded an American Marshall Memorial Fellowship and traveled to Europe on a trans-Atlantic exchange of emerging leaders. Additionally, she has participated in visitation programs to South Korea and Mexico. Ms. Vega graduated cum laude with a Bachelor of Arts degree in Criminology, Law & Society from the University of California, Irvine. She was born in Guadalajara, Mexico and raised in Los Angeles.
Vice President, Sr. Community Development Officer
Leo Toca currently serves as Vice President, Sr. Community Development Officer for Wells Fargo in Miami-Dade and Monroe counties; a position that he has held since 2009. In this capacity Leo helps to manage the bank’s Community Reinvestment Act (CRA) performance which includes Lending, Investments and Services related to Affordable Housing and Community Development.
In addition, Leo works with various community organizations to leverage human and financial resources to create responsible solutions that help all our communities grow and prosper, especially low-to-moderate income communities.
Prior to joining Wells Fargo, Leo served as the Community Development Program Manager for JPMorgan Chase in New York. Leo’s career stretches more than eighteen years in banking; including areas of Community Development, Community Relations, Mortgage Originations and the Foundation. He has received numerous awards and recognition for his dedication and service and has been featured in several publications including Miami Today and Long Island Hispanic Magazine.
Leo serves on several local boards including Neighborhood Housing Services of South Florida and ACCION East. He recently completed Leadership Miami with the Greater Miami Chamber of Commerce and was awarded the 2011 Sales and Service award from Wells Fargo for his dedication to the community.
Leo earned a BA in Economics from Fordham University and a Carroll School of Management Certificate in Corporate Community Relations from Boston College.
Director of Undergraduate Admissions
Florida International University (FIU)
Jody Glassman is the Director of Undergraduate Admission at Florida International University (FIU) in Miami, Fla., where she oversees all student recruitment operations and develops strategic plans for undergraduate enrollment.
Previously she was an Associate Director of Admissions and Enrollment Programs at The College Board and a Senior Assistant Director of Admissions at the University of South Florida in Tampa.
Glassman holds a bachelor’s degree in English and a master’s degree in Education with a concentration in Enrollment Management. Prior to a career in Enrollment Management, Glassman worked for the Walt Disney Resort in Orlando.
Shayla Rivera was born and raised in Puerto Rico. After obtaining a degree in Aerospace Engineering with a minor in Psychology at Texas A&M University, Shayla spent 8 years working for NASA. From there she moved on to stress management corporate trainings and motivational speaking, where Shayla discovered her comedic talents.
A self-proclaimed Awareness Expert, Shayla has come to know one basic truth, “The best way to learn, grow and change, in other words be enlightened, is to lighten up.” Approaching very serious subjects with a very light heart, Shayla helps young and old alike become clear about the
personal beliefs that might be getting in the way of their real desires.
With numerous awards and accolades throughout her engineering, comedy and speaking careers Shayla is not easily placed in just one category or class, she defines her own.