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Toyota joined the Hispanic Scholarship Fund (HSF) as a partner in 1988, helping to build a more equitable future for Hispanic students, supporting programs for parents and students to prepare, plan and pay for college throughout the U.S. Most recently, Toyota and HSF established the Toyota-West Dallas Scholarship Program, which supports outstanding students from the West Dallas area. Uplifting the Community Throughout the COVID-19 pandemic, Toyota continues to support HSF and bring awareness to the organization. This year, one of Toyota’s two holiday commercials, “Nora’s Joy,” brings a a heart-felt story of a young woman who who finds the ability to share her joy in a very magical way – and a social media extension brings awareness and additional funding to HSF. Visit ( to learn more Sharing Knowledge The company also invests in HSF through the active engagement of its management team. Vice President, Toyota Social Innovation, Peggy Turner is a member of HSF’s Board of Directors, and Sebastian Ontiveros, the National Director of Multicultural Alliance and Strategy Group & Senior Manager, Consumer Engagement, Toyota North America, serves on HSF’s Dallas Advisory Council.

About Toyota Motor Sales USA

oyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The
company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021. To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and  curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit

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