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Oct 26, 2020

October 26, 2020

With a scholarship award from Hispanic Scholarship Fund (HSF), the nation’s largest nonprofit organization supporting Hispanic American higher education, the impact goes much further than the
monetary value. It’s about sparking hope and advancing equitable access to education.

Raised the youngest of five by a single mother, Nazul Rivera, an engineer at Toyota Motor Manufacturing Texas (TMMTX), gained confidence with an HSF scholarship. “With a newfound sense of responsibility, the HSF scholarship made me feel like somebody believes in me, and that I could go further in school than I ever imagined possible,” he said.

Whether it’s Rivera’s story or one of the thousands others made possible through HSF, it’s about a commitment to helping Hispanic Americans navigate the college track – many for the first time. “Toyota’s generous support will enable HSF to provide scholarships to deserving scholars and support services to students, parents, and alumni across our country. We are grateful and proud of our longstanding partnership with Toyota and look forward to working together to continue empowering families to successfully complete a higher education,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund.

Toyota, an HSF partner of 22 years, renews its commitment with a grant of $900,000 for the organization’s 2020-2021 Fiscal Year. Allocations fund Scholar Support Services, the Toyota/HSF Scholarship Program, and the Toyota West Dallas Scholarship.

Familia is everything, and recognizing, celebrating, and driving educational opportunities to Hispanic Americans is crucial within the Toyota family, and to the communities we serve, and especially to today’s scholars,” said Peggy Turner, Vice President, Lexus Guest Relations, and member of HSF’s Board of Directors.

As part of its core pillars of Respect for People and Continuous Improvement, Toyota looks for and encourages diversity of thought, and works to garner talent with diverse backgrounds and experiences – reflective of the social makeup of its customer base. “Toyota’s partnership with HSF helps us play a role in enhancing Hispanic students’ opportunities so they can unleash their unlimited potential,” Turner added.

Since the partnership with HSF began, Toyota has funded more than $11 million in college scholarships to more than 1,300 HSF Scholars. The renewed commitment of $900,000 to HSF strengthens their multipronged approach to providing both resources and networking opportunities to Hispanic students across the nation. It supports services to thousands of parents and students to help them prepare, plan, and pay for college. The partnership also allowed the launch of the Toyota West Dallas Scholarship in 2019, which supports outstanding students from the West Dallas neighborhood of Dallas, Texas, who are enrolled or plan to enroll in an accredited, not-for-profit university or graduate school.

Together, Toyota and HSF are committed to building a more equitable future by providing not just dollars – but hope and opportunity – to thousands of Hispanic Americans every year.

About the Hispanic Scholarship Fund
Founded in 1975, HSF empowers families with the knowledge and resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional students as possible. As the nation’s largest nonprofit organization supporting Hispanic American higher education, HSF has awarded over $650 million in scholarships, to date. For more information about the Hispanic Scholarship Fund, please visit

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.7 million cars and trucks (2.4 million in the U.S.) in 2019.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit

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