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HSF Staff

Leticia Castillo

  • Gender: Female
  • University: University of Phoenix
  • Undergraduate Degree: Business Management
  • Graduate Degree: Business Administration
  • Hometown: Baldwin Park
  • Organization: Hispanic Scholarship Fund
  • Position Title: Director, Volunteer Recruitment and Engagement

Born in Los Angeles, California, Leticia is the eldest of five siblings. Her parents came to the US from Jalisco, Mexico, and eventually settled in Baldwin Park, California, where they raised their family. Both parents worked for the Baldwin Park Unified School District—her father as a mechanic and her mother as a bilingual instructional aide and adult school secretary. Leticia recounts how they believed in the value of education, and encouraged their children to pursue fulfilling careers.

The first in her family to attend college, Leticia recalls struggling to navigate her way through the higher education system. But, she persisted, and eventually earned both a bachelor’s in Business Management and an MBA at the University of Phoenix, Southern California Campus. She says that her family’s support, along with her own perseverance, were keys to achieving her educational goals.

Additional support came in the form of tuition coverage from The Walt Disney Company, where she worked, at the time, as a financial analyst. In that role, she was responsible for analyzing and verifying foreign and domestic bond and swap payment calculations and settlement details, auditing expense reports and check requests, and entering interest rate cash flow activity into the general ledger.

After graduating, she returned to the University of Phoenix as an enrollment manager, coaching employees toward performance goals, developing communication plans, forecasting yearly territory growth, and providing data for decision support.

Over the course of her 15 years at University of Phoenix, she received the Sperling Award, Executive Retreat Award, Recognition of Excellence in Enrollment, and Outstanding Student Service Award.

Today, Leticia is the director of Volunteer Recruitment and Engagement Group at the Hispanic Scholarship Fund, where she manages all aspects of HSF’s volunteer operations, including strategy, recruitment, and screening, as well as volunteer placement, satisfaction, and database management.

When speaking of her role at HSF, Leticia says she is “proud and honored to be part of a team that helps young Hispanic men and women achieve their dreams of earning a college education.”

Her advice to students—and their families—who are considering a higher education, is to take full advantage of HSF’s available college planning resources, including workshops and programs. And, she adds that “It’s never too early for both parents and students to start planning for the future.”