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HSF Leaders

Carolina Rojas

  • Gender: Female
  • Major: Economics
  • University: Boston College
  • Hometown: Miami
  • State: Florida
  • Organization: NFP Ventures
  • Position Title: Venture Capital Analyst
  • HSF Leadership Role: Member, HSF Advisory Council, New York

Carolina Rojas was born and raised in Miami, Florida. She says that it was the “trials and tribulations” her family experienced as she was growing up that motivated her to pursue higher education. Her mother and older sister led the way.  After her sister went to college, their mother was inspired to pursue a nursing degree, which meant Caroline graduated from high school in the same year that her mother graduated from college. Her father has worked hard to build his own business, and Caroline gained practical business experience as she assisted in its scaling and development.

Following in her sister’s footsteps, Carolina attended Boston University, where she was an HSF Scholar, graduating in 2017 with a BA in Economics. By this point, she had already spent a semester working with Capital Innovators, where she served as a research analyst and assisted two startups with their competitor landscape, product development, and strategic marketing efforts.

It was a challenge to navigate corporate culture, but she found a way. Since she did not have family members who had gone through the process, she had to do an “abundance of self-learning and self-reflection” as she worked to carve out her career. “Thus,” she says, “developing relationships with others who had ventured down similar career paths to my own became exceedingly important to my own personal development and growth.”

Now analyst at NFP Ventures, she is focused on investment opportunities in early-stage fintech, healthtech, and insurtech companies. Previously, she worked as a sales and trading analyst for Wells Fargo, engaged in the structuring and sale of equity research, convertible bonds, and cap intro products.

Outside of work, she serves as a member of the HSF Advisory Council, New York. Believing that “HSF is changing the Latino narrative in the United States and is developing the future Latino leaders of the world,” she says she was motivated to join by her passion for the mission of HSF and her desire to pay forward the lessons she has learned in her career thus far. In addition, she is a member of Women in VC, a “global community of women in venture capital,” and serves as a vice chair on the junior board of Girls Inc. of NYC.

Carolina describes HSF as “much more than a scholarship.” She has participated in numerous HSF events including the Scholar Celebration, National Leadership Conference (NLC), Finance Conference, Career Symposium, and Alumni Hall of Fame Gala. The events exceeded her expectations, and it was though one such event that she met a Latina CEO for the first time and through another event that she met a future mentor, a senior leader in her firm. She describes the HSF community as an extension of family and says that the relationships she has built with successful Latinos in Finance has given her the confidence to carve her own path in the field. “Words cannot describe the impact that HSF events have made on my life and my career development,” she says.

She attributes much of her success to perseverance, humility, and passion in all that she does and says, “I'm not afraid to roll my sleeves up and get to work, and I never feel that I am above any task that is given.” She advises those about to embark on college or career to confidently pursue their passions and enjoy the process, refusing to be discouraged. “No two paths are alike,” she says, “carve out your own path with confidence.”