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Latino Trailblazer

Beatriz Acevedo

  • Gender: Female
  • Major: Media Communications
  • University: University of California - San Diego
  • Hometown: Tijuana
  • Country: Mexico
  • Job Title: Co-Founder & CEO
  • Company Name: Suma Wealth

Beatriz Acevedo, the elder of two children, was born and raised in Tijuana, Mexico. At the age of eight, propelled in part by the hope it might provide her the opportunity to meet singer Ricky Martin, she convinced a local radio station owner that bringing her on as a disc jockey would improve the station’s reach to a younger demographic, and she began working there after school.

She graduated in 1995 with a degree in Media Communications from the University of California, San Diego, and founded HIP Entertainment, where she served as president for 20 years. As a creator, developer, and producer, she was responsible for over 1,000 hours of a wide range of original, primetime programming in English, Spanish, and Portuguese, which aired on multiple US and international networks.

In 2012, she co-founded mitú, a digital media company, which grew quickly into a major, multi-platform, digital media brand for young Latinos, generating tens of millions of dollars in revenue, and close to 100 million viewers each month. As co-founder and president of  mitú, Beatriz also created an accelerated mentorship program, providing training and other opportunities to talented, young, Latino storytellers.

In 2018, Beatriz left her position at mitú to pursue  a number of personal and professional goals. One of these was co-founding and becoming the CEO of Suma Wealth, a financial wellness company that aims to engage, educate, and empower the Latino community to better manage personal finances, via a holistic approach that uses digital media and fin-tech.

She is also the co-founder of LA Collab Org, and president of Fundaciόn Acevedo, the Mexico-based organization founded by her father, which provides funding for cultural and arts programs, as well as scholarships to students who lack the resources to pursue higher education. In an interview with Hispanic Executive, she praised her father, recalling, “He came from nothing and became one of the most iconic figures in public service and philanthropy. When they say, ‘All you need is one person that believes in you to succeed in life,’ that was my dad....”

Beatriz also serves in an advisory or board member capacity for a number of additional organizations, including the 9th Wonder Marketing Agency Group, Annenberg Foundation’s Pledge LA, Latino Community Foundation, Delta/Aeroméxico Airlines, Latino Community Foundation, Latino Donor Collaborative, Homeboy Industries, the 2028 Los Angeles Olympic Committee, and the National Hispanic Media Coalition.

She has earned multiple awards in the course of her career, including three Emmys, two Streamy Awards, an MTV award, and a Media Correspondent Award. She was also an honoree at the 2018 Los Angeles County Economic Development Corporation Eddy Awards, for dedicating “her life’s work to creating opportunities for diverse youth in an effort to empower their voices, and to influence culturally relevant depictions of Latinos in media.”

Beatriz attributes her personal success to passion and perseverance, as she told Hispanic Executive, and she desires to leave a legacy of change and representation. “My professional legacy,” she said, “is inspiring others as a passionate and proud Latina leader, that encouraged [others] to use their voice and energy to fight the good fight for representation, for equality, and for authenticity in media.”